The main objective of publicity is to create the desire to buy the product or to create and maintain the prestige of the commercial.
To achieve their objectives publicity informs the consumer about the product, it characterises and informs where to buy it, decreasing the shopping effort, by helping to make a decision and to influence how and what to buy. But publicity never tells the bad aspects. We can say that publicity is persuasion.
In some cases, we can see cheating publicity where the announced product has a lower quality than it seems to have in the announced.
Marketers need to find a great way to transmit the products characteristics because that influences the success of their product.
To achieve their objectives publicity informs the consumer about the product, it characterises and informs where to buy it, decreasing the shopping effort, by helping to make a decision and to influence how and what to buy. But publicity never tells the bad aspects. We can say that publicity is persuasion.
In some cases, we can see cheating publicity where the announced product has a lower quality than it seems to have in the announced.
Marketers need to find a great way to transmit the products characteristics because that influences the success of their product.
No comments:
Post a Comment