We are all a bit racist

Racism consists in people believing that some of them are better than others because of their specific race. Racist people define race as a group of people with the same ascendancy. They distingue races by physical characteristics like the skin color or how the hair looks like. Racism is different from country to country, depending of its story, culture or other social aspects. One way of racism can be people telling that all the races and cultures have equal rights, but, at the same time, they shouldn’t be mixed, to protect their roots. There’s no scientific proof of existing different races. Biology only found one race: the human race.
Europe is a multicultural society that is enriched with this diversity. However, the constant presence of racism in our society can’t be ignored. Racism touches every one of us. It degrades our communities and origins insecurity and fear.
Racism is, because of that, a biased and discriminated attitude against individuals of a certain race or ethnic.
Now, there exist some campaigns with the objective of getting a more fair society, equal and intercultural where everyone (foreign or not, black or not) can enjoy the same citizenship’s rights.
The skin color is only the more evident difference, because our racism is actually against the people who isn’t like us – black, white, taller, smaller, who spits in the streets or who uses a cap on reverse.
The truth is, racism has no frontiers and it even exists between the same races. There’s intolerance between the other person that isn’t like me: because of the body, of the language, of the religion, of the customs, or because of the beliefs.
So, because of that, in some way or the other, we all are a bit racist.

Live to eat or eat to live?

We can consider fast food as quickly made meals that can be consumed in just a few minute. In the modern societies this kind of food has a huge success and several food chains were created to sell exactly the same products in their restaurants at very low prices.

The American people are the biggest consumers of fast food in the world and they have an obesity tax of 60% in grown ups and of 14% in young people. The number of fat young people doubled in the last 20 years
A hamburger once in a while is not a serious problem but when you eat one hamburger every day you might have serious problems like heart disease, high blood pressure, diabetes, cholesterol, etc. Luckily, it's never too late to make changes that can effectively control weight and the health problems that it causes. And if you aren’t able to change for yourself please don’t be afraid to ask for help!

Consumerism

Consumerism is, nowadays, a much debated subject: on TV, on newspapers, on magazines… Is something that we, human beings, do even unconsciously.
When we go to the mall, or to the streets, on the supermarket, we have this need: this need of buying things! In this consumerist process, it includes, too, a “service buy”, which is consumerism inside our houses. People don’t buy only things that really are important to their survival, people spend money in things that they don’t need… at all.
In some cases, people are consumerists impulsively and that is a disease (an addiction) because they buy everything that they see.
One of the negative sides of consumerism is the increase of the industrialization because it’s, at the same time, polluting our air and we are already feeling some of the consequences that we should feel in 50 years from now.

Publicity

The main objective of publicity is to create the desire to buy the product or to create and maintain the prestige of the commercial.
To achieve their objectives publicity informs the consumer about the product, it characterises and informs where to buy it, decreasing the shopping effort, by helping to make a decision and to influence how and what to buy. But publicity never tells the bad aspects. We can say that publicity is persuasion.
In some cases, we can see cheating publicity where the announced product has a lower quality than it seems to have in the announced.
Marketers need to find a great way to transmit the products characteristics because that influences the success of their product.